Privacy Policy

1. Data Controller Information

The entity responsible for processing personal and operational data under this Privacy Policy is:

Admixer Technologies Ltd.
Official Website: https://admixer.net
Contact Email: privacy@admixer.net
Data Protection Officer: dpo@admixer.net

2. Scope of Data Collection

We process data collected directly from Publishers and automated telemetry collected from connected ScreenRoll media players:

A. Publisher Account & Registration Information

• First and Last Name of authorized company representative;
• Work Email Address (used for authentication and notifications);
• Company / Organization Name, Business Category, and Country of Operation;
• Encrypted Account Credentials (passwords hashed using BCrypt);
• Billing and Payment Details (for active subscription invoices).

B. Display Screen & Telemetry Data

• Screen Identifiers, Name, Resolution, Location Coordinates, and IP Addresses;
• Operating System Runtime data (Web Browser, Android, Samsung Tizen, Linux, Windows);
• Real-time Screen Status (Online/Offline heartbeats, error logs, player software version);
• Media Play Logs and Proof of Play audit records.

C. Programmatic VAST & Audience Metrics

• Aggregated Opportunity to See (OTS) audience estimation parameters per display venue;
• Real-Time Bidding (RTB) auction transaction logs and VAST ad request timestamps;
• Device telemetry necessary for programmatic impression reconciliation with Demand-Side Platforms (DSPs).

D. Website Analytics

This marketing website uses Google Analytics 4 (property G-6TH4GV96XH), provided by Google Ireland Limited, to understand which pages visitors read and which sources they arrive from. Google Analytics sets first-party cookies and processes a truncated IP address; we do not use it to identify individual visitors, and we do not combine it with your ScreenRoll account data. Google may transfer this data outside the EEA under its Standard Contractual Clauses.

You can prevent this collection by installing the Google Analytics opt-out browser add-on, or by using your browser's tracking-protection settings.

The ScreenRoll dashboard at cms.screenroll.live uses a separate Google Analytics 4 property (G-ER3ZWKQBS4) to measure how the application is used. Analytics are not loaded on player routes — the pages that run on your displays — so your screens are never counted as visitors and screen access links are never transmitted to Google.

3. Legal Basis for Processing

We process data under the following GDPR legal bases:

• Contractual Performance (Art. 6(1)(b) GDPR): To provision your CMS account, deploy schedules, and execute programmatic ad auctions.
• Legitimate Interests (Art. 6(1)(f) GDPR): To monitor network security, prevent fraudulent ad impressions, and measure aggregate website usage.
• Legal Obligations (Art. 6(1)(c) GDPR): For financial record-keeping, tax invoices, and accounting audits.

4. Third-Party Sharing & Programmatic Partners

ScreenRoll integrates with Admixer's global ad exchange and trusted DSP partners for programmatic ad monetization. In programmatic auctions, non-personal, aggregated screen venue parameters (such as screen location, size, and OTS multipliers) are transmitted to demand partners to fulfill real-time bids. Personal account data is never exposed to DSP buyers.

5. Data Retention & Security

We enforce enterprise TLS 1.3 encryption in transit and AES-256 encryption at rest. Proof of Play logs and transaction statements are retained for 7 years to satisfy audit requirements. Active Publisher account telemetry is maintained for the duration of the subscription.

6. Publisher & User Rights

Under GDPR and applicable privacy regulations, users have the right to access, rectify, export, or request deletion of their personal data. To exercise these rights, submit a written request to privacy@admixer.net.

7. Policy Updates

Admixer reserves the right to update this Privacy Policy. Substantial changes will be communicated via email or dashboard notification 14 days prior to taking effect.