Revenue and payouts
What your screens earned, where it came from, and when it reaches your bank.
Revenue#
The Revenue page is earnings for the period you choose, broken down by day, by screen and by advertiser. Every figure counts plays that reached the glass — a won bid that never painted is not in here, by design.
Money is kept per currency and never silently converted. A network earning in pounds and euros sees two totals, because a single number would require an exchange rate that would be wrong by the time you read it.
1Paid plays: the ones an advertiser actually bought, not your own content.
2What the screen earned in the period, in the currency it earned it.
Reading it usefully#
- A screen at zero is a question, not a failure. It may be new, dark, unapproved, or missing a venue type. The screen list and the diagnostics panel tell you which.
- Compare screens, not days. Daily revenue swings with demand you do not control. Two screens in the same week, one earning half the other, is a difference you can act on.
- Fill and revenue move together, but not proportionally. A screen can fill more often at a lower price. Both columns are shown for that reason.
Payouts#
Payouts is the settlement side: what has been paid to you, what is still owed, and against which period. Revenue is what you earned; a payout is when it moved. They will not match on any given day, and are not meant to.
Note
Advertisers are billed after the fact and pay on their own terms, so there is always a lag between a play and the money. The Payouts page shows where each period has got to rather than promising a date.
Numbers here and numbers on Overview
They are the same numbers over different periods. If they disagree, check the period picker before anything else — every list page in the product counts over the period selected at the top, and they do not follow each other. What the numbers mean defines each one exactly.