Locations
A location is a real place. Screens live inside locations, which is what stops a network of forty televisions from becoming forty rows of “TV 17”.
Why it existsNothing forces you to describe where a screen is — the product would work with a flat list. It becomes unusable at about fifteen screens, when “which one is the broken one” stops having an answer. Locations also carry the things that are true of a place rather than a panel: the address, the city, the venue type, and how many people walk past. Advertisers buy places, not panels.
What to fill in, and why#
1Say it the way your staff say it out loud. This name appears in every dropdown from here on.
2City drives the filter and the map. Fill it even for a single site — you will have two eventually.
3The OpenOOH venue taxonomy. This is the language advertisers buy in.
4Roughly how many people pass in a day. A reference figure, not a measurement.
- The photo matters more than you think. A list of twelve places with photographs is scanned in a second; a list of twelve addresses is read. Locations without one get a generated visual so the page still looks deliberate, but a real photo is better.
- Venue type is an industry standard (OpenOOH), not free text. It is how a buyer says “I want gyms in London” and finds you. Choosing the closest honest match is worth more than choosing the flattering one.
- Daily visitors is a reference figure only. It is not used to bill anyone and it is not what impressions are calculated from — those come from the screen's own audience settings. See Screens.
Example — One café, three screens
“Crustum — Old Street” is one location. Inside it: a menu board behind the counter, a window-facing promo screen, and a small display by the till. Three screens, one place.
The numbers on this page#
Each row carries the metrics for the period you chose at the top: how many screens are inside, how many played in the period, and what the place earned. They are defined in What the numbers mean — the same words mean the same thing on every page in the product.